Is it true that you are exploiting the significant information Facebook offers advertisers?
Have you investigated the Facebook Analytics dashboard?
Facebook Analytics is a hearty device that gives advertisers a chance to investigate clients’ communications with cutting edge objective ways and deals channels.
What Data Is Available in Facebook Analytics
Beforehand, Facebook enabled you to see just the last touch point in your page. For instance, on the off chance that somebody associated with seven of your posts however acquired on the eighth communication, just the last connection would be given acknowledgment for the transformation.
Presently you can see the full association way to the transformation, as opposed to only the last touch point.
Propelled machine learning/AI abilities to show vital bits of knowledge, for example, which groups of onlookers are frequently captivating with or changing over from your substance
- Omni-channel examination so you can see clients who jumped from the Facebook application to your application to your site back to Facebook on desktop before changing over
- Custom dashboards so you can see essential information initially
- The capacity to fabricate custom gatherings of people in light of omni-channel experiences
The capacity to make occasion source bunches from the dashboard, enabling you to fragment and re-target individuals who took after a particular occasion way on your page The overhauled Facebook Analytics is a standout amongst the most critical updates since the huge calculation change. Presently how about we take a gander at how to explore the examination interface to discover the data that issues most to you.
Get to Your Facebook Analytics
To begin, explore to your Facebook Analytics dashboard. Note: For this dashboard to work, you have to introduce the Facebook App. Once you’ve introduced it and given it an opportunity to run, your dashboard will populate with the greater part of your examination information.
When you initially open your examination dashboard, you’ll see an outline of your investigation. Snap Dashboards in the left sidebar to see your omni-channel and custom dashboards.
Click Activity to dive into investigation particular to dynamic clients, buys, channels, and then some.
Review Activity Reports
Reports are the bread and butter of analytics software. They allow you to understand the data better based on specific needs so you can make more informed decisions
Facebook’s updated analytics dashboard has extensive reporting capabilities. You can drill deeply into your data, looking at micro-conversions mixed with several demographics and events.
To illustrate, let’s say you own an ecommerce store and want to find out which customers are converting best from Facebook. Choose Activity > Revenue to generate a report of purchase-related data.
o narrow the data, select an option from the Show By drop-down menu.
For instance, select Traffic Source to look at conversions based on traffic source.
What’s really cool is that you can create cross-channel funnels to test which interaction paths have the highest conversion rates. To create a funnel, go to Activity > Funnels and click Create Funnel in the upper-right corner of the page.
Some funnel examples include:
- Users who messaged your Facebook page and then made a purchase on your website
- Users who installed an app and then made a purchase on your website
- Users who reacted a certain way (such as Love, Wow!, or Haha) and then made a purchase
- Users who commented on a certain Facebook post and then made a purchase
As you can see, your funnels can be really detailed. They can be as simple or complex as you want to make them.
Use Facebook Analytics Data to Inform Your Campaigns
The real value of Facebook Analytics is how you use the data to make informed decisions for your business. It’s important to understand that even if a Facebook ad campaign isn’t converting well, it may still be having a positive effect on your bottom line. These insights can help you see that.
For instance, suppose that one of your campaigns gets people to click but not convert. From there, people may interact with another retargeting campaign that’s converting well. Remember that without the initial campaign, you wouldn’t get the first touch point that arguably led to the final conversion.
So how do you use this data to your advantage? One way is to see which funnels are converting best and then push to get more people through those funnels.
For example, if you notice that most people convert after messaging you on Facebook, you can use Messenger chatbots to automatically engage with anyone who likes your page. Or if you notice people convert better after commenting, do more to encourage comments such as posting questions for your audience to answer.
These ideas just scratch the surface of what’s possible. If you’re creative, you can use analytics data to inform almost every decision you make, such as:
- Which audience to target
- Where to place your ads
- Which channel to drive traffic to
- What type of content to post
Take some time to really explore your Facebook Analytics. Examine the reports in detail, try new combinations of funnels, and target different audiences to harvest more data to play with. The more time you spend on your analytics, the better you’ll understand the breadth of data available.
If you want to get the most from your social media marketing, understanding your Facebook analytics data is a must. With this data, you can maximize your engagement and conversions, and get better results from your marketing efforts.
Source: Social Media Examiner